Generative engine optimization for ChatGPT and other AI assistants
More and more people ask AI before choosing a supplier. We work on your website and your brand so that, when they ask about what you do, you have a chance of appearing.
Generative engine optimization (GEO) is the work of preparing your website and online presence so that AI assistants such as ChatGPT, Gemini, Perplexity or Copilot find you, understand you and recommend you when someone asks about what you do.
Why doesn't your business show up in ChatGPT?
Your website doesn't answer questions
AI looks for passages that directly answer what it's been asked. If your pages only have slogans and generic phrases, there's nothing specific it can quote about you.
Details that don't match
One set of opening hours on your website, another on Google and an old phone number in a directory. When information about your business contradicts itself, the assistant has no reason to trust it.
Nobody else talks about you
Assistants check what your website says against other sources: reviews, media, directories and associations. If you're the only one mentioning you, you carry little weight next to businesses that appear in many places.
You don't know what AI says about you
Maybe it already mentions you, maybe it recommends your competitors, or maybe it gives wrong details about your business. Without measuring it, you can't know where to start.
How we approach generative engine optimization for ChatGPT and other AI
Tell us what you need
AI visibility review
We ask the main assistants the questions your customers would ask about your sector and area, and note whether you appear, how you're described and who gets recommended. That's the starting point we compare against month by month.
Clear answers and self-contained passages
We rewrite your pages so each block answers a specific question in its first sentences and makes sense without reading the rest. That way an assistant can pick out that paragraph and quote it without losing the meaning.
Verifiable, structured information
We include facts that can be checked: what you offer, where, for whom, your opening hours and how to get in touch. We mark them up with schema.org structured data so machines read them without ambiguity and can cross-check them with other sources.
A consistent brand presence
We make sure your name, services, address and phone number are the same on your website, Google Business Profile, social media and directories. Consistency is one of the signals that makes a source trustworthy.
Mentions on other websites
We work to get media, associations, sector directories and local websites talking about you, and we look after your reviews. Assistants trust what several independent sources confirm more than what only your own site says.
Why choose generative engine optimization from an agency that also does SEO
Your customers don't just search on Google any more: they also ask AI. Preparing your brand for that channel gives you a chance to be in the answer, not just in the list of links.
The improvements in clarity, information and reputation that GEO needs also help SEO. We work on both at once so the effort is neither duplicated nor contradictory.
Every month we repeat the same questions in the assistants and track visits reaching your site from AI. You see progress in data, without promises.
How we set up generative engine optimization for you
- 1
We listen
You explain what you offer, who to and where. We carry out the AI visibility review to see what assistants say about your sector today.
- 2
We propose
We define what AI needs to know about your business, which pages and sources it should find it in and which changes to prioritise, explained without technical jargon.
- 3
We get it going
We improve your copy, add structured data, tidy up your presence on Google and directories and work on mentions and reviews in other sources.
- 4
We measure and improve
We repeat the questions every month, check which answers you appear in and how you're described, and adjust the plan as we go.
Frequently asked questions about generative engine optimization
What is generative engine optimization (GEO) and how is it different from SEO?
GEO stands for generative engine optimization: preparing your brand so AI assistants cite you in their answers. SEO aims to get your website into Google's list of results. They share technical and content foundations, but GEO puts more weight on clear answers, verifiable information and what other sources say about you.
How do I rank in ChatGPT?
To appear in ChatGPT, your business needs to be easy to find and easy to understand. That means a website with direct answers and self-contained passages, consistent contact details and services everywhere, structured data and mentions on other trustworthy websites. No single action is enough: it's the sum of the signals that works.
How do AI assistants choose which businesses to recommend?
When they search the internet, assistants tend to favour sources that answer clearly and specifically, that agree with other sources and that show verifiable information. Reviews, directories and mentions in media or sector websites help confirm that a business exists and is relevant. Each assistant has its own criteria and doesn't publish them in detail.
Do you guarantee ChatGPT will recommend me?
No. Nobody can guarantee that an AI assistant will cite you, because each one decides its own answers and they change over time. What we do is strengthen the signals they take into account to improve your chances, and measure it every month with the same questions so you can see what has changed.
How much does AI search optimisation cost?
It depends on your starting point, your sector and whether you already invest in SEO. We don't give a generic price: first we carry out the visibility review to see what AI says about you and what's missing, then we send you a written proposal setting out the monthly work included.
Which AI tools can I appear in?
In the most widely used assistants, such as ChatGPT, Gemini, Perplexity or Copilot, and in the AI-generated summaries Google shows for some searches. The signals we work on are common to almost all of them, so the same effort helps with several at once.
Shall we talk about your business?
We'll reply with a first idea of how we can help. No commitment.