Brand identity design that people remember
Strategy, logo, colours, typography and tone so your business looks as good as the work it does, on your website, on WhatsApp and everywhere else.
Aventib's brand identity design is a project to define how your business looks and sounds: strategy, logo, colour palette, typography, tone of voice and brand guidelines. We then bring that identity to your website, your shop, your social media and the automatic messages your customers receive, so everything is consistent. We work with businesses across Spain.
Does your brand show how good your work is?
A logo made in a hurry
The logo was made when you opened, in a rush and without thinking about where it would be used. Today it looks poor at small sizes, does not work on mobile and says nothing about your business.
Every channel looks like a different company
The website has one set of colours, Instagram another and the invoices another. Customers never quite recognise you and the impression is of a business that is not looked after.
No tone of your own
Some messages are very formal and others very casual. If everyone on the team writes their own way, and now an AI assistant too, the brand has no recognisable voice.
Files nobody can find
When a printer or a web designer asks for the logo, nobody knows where the right version is. People end up using pixelated screenshots.
What brand identity design includes
Tell us what you need
Brand strategy
Before drawing anything we define who you are, who you are speaking to and what sets you apart from the competition. That foundation explains every design decision that follows and avoids choosing colours or shapes just because they look nice.
Logo design
A symbol of your own, simple and recognisable, that works just as well on a phone as on a poster. We present reasoned proposals, each with its rationale, and refine them with you until the final version.
Colours and typography
A palette that conveys your personality and typefaces for headings and text that say who you are. Chosen to read well on screen and on paper, and so people recognise you even without seeing your name.
Tone and messages
We define how your brand speaks: words, style and key messages for your website, social media and ads. It also works as a guide so your AI assistants' replies and your automatic emails sound like you.
Brand guidelines
A clear document with all your elements and how to use them: logo versions, colours, typefaces and examples. That way any supplier or team member can apply the brand without it losing its shape.
Applications and files ready to use
Business cards, stationery, packaging and social media templates. We deliver your logo in SVG, PNG and PDF, in full colour, reversed and single-colour versions, ready for web and print.
Branding for small businesses that shows in every contact
Before reading a word, your customer has already decided whether to trust you. A consistent image presents you as what you are: a professional business.
Website, shop, social media, WhatsApp and emails all speak and look the same. People recognise you wherever they find you.
With the guidelines and templates, creating an ad, a post or a presentation is much quicker. The style decisions have already been made.
How we approach your brand identity design, with a method
- 1
We listen
We talk about your business, your customers and your competitors to understand what to say. If you already have a brand, we look at what is worth keeping.
- 2
We suggest a plan
We present the brand concept and the creative direction before designing, so everything else makes sense.
- 3
We set it up
We design the logo, colours and typography, refine them with you and hand over all the files and the guidelines.
- 4
We take it everywhere
We apply the new identity to your website, your shop, your social media and your messages, and check it stays consistent over time.
Frequently asked questions about brand identity design
What does a brand identity design project include?
It includes strategy, the logo and its versions, colour palette, typefaces, tone of voice and brand guidelines with the rules for using them. If you need them, we add applications such as stationery, packaging or social media templates, and apply the brand to your website.
How much does logo design or a full brand identity cost?
It depends on the scope: a logo is not the same as a complete brand identity with guidelines and applications. First we understand your business and what you need, then we send you a clear proposal with everything included and the timeline.
How many logo proposals will I see?
We present reasoned proposals, each with an explanation of why it works for your business. Then we work through the adjustments with you until we reach the final version, without bombarding you with dozens of options and no clear thinking behind them.
Can you refresh the brand I already have?
Yes. We can do a complete redesign or an update that keeps what your customers already recognise and improves the rest. Often, modernising the logo and tidying up colours and typefaces is enough to gain a lot of consistency.
What formats will I receive my logo in?
In all the ones you need for web and print, such as SVG, PNG and PDF, in full colour, reversed and single-colour versions. Together with the brand guidelines, so any supplier uses it properly.
Do you apply the brand to my website, social media and WhatsApp?
Yes. Because we also design websites and online shops and manage social media, we bring your new identity to all your channels. Even the tone of the automatic messages and the WhatsApp assistant is adjusted to match how your brand speaks.
Shall we talk about your business?
We'll reply with a first idea of how we can help. No commitment.